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HD Threshing Floor Furniture’s Story

Monday, June 11, 2012

I frequently get asked how I got into this business; so I thought I would use this blog entry to address that.

I started working part-time for a wholesaler of reclaimed wood long before I started the company in 2009. A friend of my parents needed help loading trucks, cleaning the salvaged wood from barns and factories, and scoping out new demolition jobs. I very much enjoyed this job as I got to explore historic buildings throughout Ontario and work with a range of reclaimed materials.

In April of 2009 I graduated from Conestoga’s business management program and started full time for the reclaimed wood wholesaler. My primary job was coming up with and marketing several new reclaimed wood products [flooring, siding, furniture]. About 5 months was spent researching and developing the barnwood furniture side of things – from design, building, and finishing. The most significant breakthrough came with the development of our unique epoxy finish; allowing the distressed wood to remain almost completely original on the final surface. HD Threshing Floor Furniture is the first company to use this finish, typically used in commercial applications, on a large scale.

Due to several variables, I was given permission by the owner of that company to take the furniture project and start my own company with it. This I did in Fall 2009 at 21 years old.

It didn’t take long and things started to grow. I was fortunate to have a very experienced building team almost right at the beginning [Edgar Beringer, Caleb Martin, Dan Beringer]. I started out with a small showroom [consisting of 1 table and a few samples] and grew from there. We’ve moved a couple times since we started; into bigger spaces. Our current setup of the building shop at Edgars farm in Elmira, the showroom, epoxy shop, and spraying facility in Cambridge is ideal.

I love running this business and hope to for years to come!

Which leads me to the second most common questions I hear…

What happens when all the barns run out?

Well, to be honest I’m not entirely sure. We will need to adapt; there will always be buildings coming down with wood in them. For the customer- they can know that their piece will only get only get rarer and more unique with time.

 

 

 

 

 

 

 

Gerald Reinink

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